Chipotle ends viral $3 burrito hack
After a virality ICT Tac showed Chipotle fans how to order a chipotle burrito for just $3 on the Chipotle app. The hack involved ordering a taco and asking for burrito ingredients as sides. For just $3.35, the TikToker could build a burrito. Considering that Chipotle dominates the Mexican fast-casual food market (via Dive at the restaurant), it should come as no surprise that fans are eager to take advantage of this new hack. Even so, not all responses were positive. One user wrote: “It’s not even worth it and such a pain for the workers please don’t do it.” Others predicted that Chipotle would “change app settings after this” or “start charging” for hack requests.
However, after a disruptive surge in demand, Chipotle released a message informing customers that it was taking steps to prevent the hack. In a statement to Initiated, Chipotle’s director of general affairs, Laurie Schalow, indicated that the Chipotle app would no longer allow users to order a single taco. When explaining the rationale behind this decision, she said, “While we have long embraced customizations and even released our own hack menu, the current social media trend is resulting in a poor experience for our food, our employees. and our customers waiting for orders. .”