Famous Mexican restaurant Casper teams up with famous star Jeffree to serve yak meat

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By Ellen Fike, Cowboy State Daily

Casper restaurant owner Alex Rosales did not know the richly dressed blond man. Rosales thought his client was just someone who liked to look lavish while eating Mexican food.

But it turns out that Tacos Mexico regular was Jeffree Star, YouTuber and cosmetics mogul and resident of Casper, who likes to look his best at all times.

“My girls had to tell me who he was,” Rosales told the Cowboy State Daily on Wednesday. “Even then, we didn’t treat it differently. We treated him like a normal customer, because that’s what he is.

It was about two years ago.

Fast forward to this week, when Rosales will include meat in some of his restaurant’s dishes from Star-raised yaks.

On Friday, Tacos Mexico will unveil Star Yak Ranch carne desebrada, a type of shredded meat. Restaurant patrons can try yak desebrada as a chimichanga or a shredded meat platter with queso freso, rice and more. The restaurant will be offering more cuts of yak meat in the coming weeks as a weekend special.

Rosales was skeptical when he first tried yak meat, but said Star’s product made him a believer.

“We weren’t really thinking about changing the menu, because we’re pretty much set on our dishes,” Rosales said. “But we had yak meat for our personal use and it was really good. It has a good flavor, but it’s not as fatty as beef.

Weeks after Rosales tried yak meat, Star stopped by the restaurant to inquire about a partnership between his yak ranch and Tacos Mexico, which has been in business in Casper for 22 years.

Rosales said he and his team are ready to try something new, creating new dishes with exotic meat.

He also said it seemed like Star’s willingness to seek out the restaurant and ask him for a partnership, rather than the other way around, indicates a quality in the food served by Tacos Mexico.

“It’s very flattering because he told us he’s been to a lot of places and he really liked what we were doing,” Rosales said. “Here we are in Casper, Wyoming and for someone to recognize what you’re doing and he’s totally into it.”

Star started selling yak meat earlier this year. He has set up pop-up shops in the Casper area where people can buy various cuts of meat and beef jerky.

Rosales said the length of the partnership depends on Star’s supply of yak meat to the restaurant, but he expects the partnership with Star to attract customers from across Wyoming and the rest of the country.

The restaurant has already been featured on Star’s YouTube channel and other social media platforms, earning it increased recognition.

“He’s one of those guys who is a perfectionist, from presenting to publicity,” Rosales said. “We all want to step up and provide our customers with something a little better than average.”

Star did not return Cowboy State Daily’s request for comment on Wednesday.

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