Guzman y Gomez CEO wants to sell Mexican food to Mexicans

Australian-made burrito chain chef Guzman y Gomez hopes to serve Mexican food to Mexicans one day the business eventually turns to international expansion.

Guzman y Gomez founder and CEO Steven Marks said the company, which has experienced “explosive” growth during the pandemic, will launch into the U.S. market when it completes its ambitious national expansion.

Guzman y Gomez co-founder Steven Marks hopes his Australian channel will one day be successful in Mexico.Credit:James alcock

The fast food chain has some 140 stores across Australia, with plans to open more than 30 stores each year over the next 15 years – “almost all” of them in a drive-in format – to carry that figure to 600. The company is looking to hire 4,200 people over the next six months to help spur its growth.

With national expansion well underway, Mr Marks told the Sydney Morning Herald and Age the company would “make a huge investment in the United States” and “someday” open stores in Mexico.

“We’re going to deal with the United States first, then move south,” said the New York-born founder, explaining that he was “very connected with Mexico” even though he was not from the United States. Mexican origin.

“Mexicans who live in Australia love Guzman y Gomez,” he said. “There is no reason not to bring him back to Mexico someday.”

Guzman y Gomez, Wollongong: CEO Steven Marks hopes to add 30 stores each year over the next 15 years.

Guzman y Gomez, Wollongong: CEO Steven Marks hopes to add 30 stores each year over the next 15 years.

While most of Guzman y Gomez’s stores are based in Australia, the casual dining chain also has 18 restaurants in Singapore and four in Tokyo. In the United States, he so far operates a drive-thru restaurant in Naperville, Illinois.

While eateries, cafes and other hospitality areas have been battered by COVID-19 closures, fast food outlets have performed remarkably well. KFC Australia revenue increased 4.4% to $ 433.7 million in the first half of fiscal 2022.


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