Klondike Choco Tacos are gone for good


Choco Tacos had a pretty good run: The novelty of chocolate-dipped ice cream sweetened childhood trips to the convenience store or ice cream truck for nearly four decades. But on Monday, its maker announced it was discontinuing the product, citing pandemic-era challenges.

“Over the past 2 years, we have experienced an unprecedented increase in demand across our portfolio and have had to make some very difficult decisions to ensure the availability of our entire portfolio nationwide,” Unilever, the Klondike’s parent company, which made the Choco Taco, said in a statement to The Washington Post. “A necessary but unfortunate part of this process is that we sometimes have to discontinue products, even a beloved item like Choco Taco.”

So we basically ate each other Choco Tacos? Unilever seemed prepared for the backlash, adding a ball of apology to its statement. “We know this can be very disappointing, but we hope you’ll try one of our other great products including Klondike cones, shakes, sandwiches and, of course, our signature bar available nationwide” , we read.

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It’s cold comfort food for fans of the Choco Taco, which featured vanilla ice cream in a sweet taco-shaped shell dipped in milk chocolate and covered in peanuts.

News of the frozen treat’s disappearance spread on Monday, but in a way that raised hopes it was just a bad rumor, one of those celebrity death hoaxes that rock people. social media from time to time (Bill Murray is still alive, FYI). Even urban legend killer Snopes.com initially called the report fake, suggesting the confusion arose because Klondike discontinued the four-pack Choco Taco earlier this year. But with Unilever confirming the news, fans were left in mourning.

The Choco Taco originated in Philadelphia, where it was invented by a former Good Humor truck driver named Alan Drazen. Drazen, who in the early 1980s was manager of Philadelphia ice cream company Jack & Jill, was inspired by the popularity of Mexican cuisine, according to a Choco Taco Eater story.

The taco-shaped ice cream treat took off, partly because of its trend in the Chi-Chi era, but also because its unusual shape optimized the eating experience of ice cream and toppings. “When you eat a sugar cone, you’re usually eating the nuts, chocolate, and ice cream on top, and then when you get to the cone, you’re [only] eat ice cream and cone,” Drazen told Eater. “With the Choco Taco, you get ice cream, cone, nuts, and chocolate with just about every bite.”

And even though its shutdown was official, the Choco Taco apparently has friends in high places, giving some fans hope that a savior might step in and save their beloved treat from ending up in the sticky trash can of history. ice cream. Sen. Chris Murphy (D-Conn.) jokingly – we assume – offered a legislative solution to keep the US supply going.

And tech entrepreneur Alexis Ohanian has also offered to be the White Knight of Choco Taco. “Expensive @Unilever – I would like to buy the rights to your Choco Taco and prevent it from melting away from the childhood of future generations,” he tweeted on Monday.

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