Mexican restaurant Enrique owes its success to family recipes
Enrique’s Mexican restaurant, formerly known as El Gallo Giro, opened in 1998. A year later, the current owners were able to purchase the restaurant, and today it has become one of the most popular Mexican restaurants in Treasure Valley.
They have gone through many life-changing experiences throughout their 20 years of business. Over the years, they have received numerous awards. But what they say has been key to their success is their menu inspired by family recipes passed down from generation to generation.
“People walk into the restaurant and they think they’re going to their grandmother’s to eat and they’re not going to a big chain restaurant,” said Enrique Contreras-Paz, floor manager at the Mexican restaurant. Enrique.
Enrique receives hundreds every day, but that hasn’t always been the case. When Enrique first bought the restaurant in 1999 from the previous owner, he struggled to get customers in.
“He would say he would just sit in the window watching the cars go by, hoping someone would stop and wondering what he was doing wrong,” Enrique Contreras-Paz said.
He gradually had more customers coming in every day, overtaking their first location and moving to a much bigger place a few blocks away, and much of that was due to family recipes.
“A lot of sauces used in restaurants are used in many dishes, and it’s the basis of our food,” said Enrique Contreras-Paz.
Although they recently had to lose half of their staff to the pandemic, in the face of supply chain shortages and inflation. They are adapting to continue sharing their Mexican family recipes with Treasure Valley.
“It makes us proud to be Mexican and to be able to share our culture with all types of races that enter the restaurant,” said Enrique Contreras-Paz.