Taco Bell Brings Back ‘Numero Uno’ for 60th Anniversary Party – Orange County Register

Taco Bell celebrated its 60th anniversary Thursday in the building where it all started in 1962 — sort of.

The Irvine-based chain threw a party for itself in the parking lot of its Irvine headquarters where the first Taco Bell restaurant, dubbed Numero Uno, was relocated in 2015.

The 400 square foot structure sat on a frame between two portable stages and had transport crates for sound equipment pushed underneath.

  • Food trucks Yeastie Boys and Pablitos create mashup menu items for Taco Bell’s 60th anniversary party, Thursday, June 23 in Irvine. Yeastie Boys’ creations include his own version of Taco Bell’s hugely popular Mexican pizza. (Photo courtesy of Taco Bell)

  • LB Gobbi performs at Taco Bell's 60th anniversary party in...

    LB Gobbi performs at Taco Bell’s 60th Anniversary Party in Irvine on Thursday, June 23. (Photo courtesy of Taco Bell)

  • Taco Bell's first building, Numero Uno, was on display for...

    Taco Bell’s first building, Numero Uno, was on display for the chain’s 60th anniversary celebration at its Irvine headquarters on Thursday, June 23. (Photo by Fielding Buck, The Press-Enterprise/SCNG)

  • Christian Beck, of Taco Bell's Rock the Beat music program,...

    Christian Beck of Taco Bell’s music program Rock the Beat performs at the chain’s 60th anniversary party in Irvine on Thursday, June 23. (Photo by Fielding Buck, The Press-Enterprise/SCNG)

  • Neon lights decorate Taco Bell's 60th anniversary cabaret tables...

    Neon lights decorate cabaret tables at Taco Bell’s 60th anniversary party, held outside the chain’s headquarters in Irvine on Thursday, June 23. (Photo by Fielding Buck, The Press-Enterprise/SCNG)

  • Taco Bell CEO Mark King takes the stage...

    Taco Bell CEO Mark King takes the stage with DJ Lanz at the chain’s 60th anniversary party at its Irvine headquarters on Thursday, June 23, 2022. (Photo by Fielding Buck, The Press-Enterprise/SCNG)

  • Guests gather for a champagne toast in front of Taco...

    Guests gather for a champagne toast outside Taco Bell’s first building, Numero Uno, during the fast food chain’s 60th anniversary party at its Irvine headquarters on Thursday, June 23. (Photo by Fielding Buck, The Press-Enterprise/SCNG)

  • Lenna Yamamichi, creative director at Taco Bell, has created her own...

    Lenna Yamamichi, creative director of Taco Bell, created her own version of a 1970s uniform for the chain’s 60th anniversary party in Irvine on June 23. (Photo by Fielding Buck, The Press-Enterprise/SCNG)

The party was called Live Más Music Feast-For-All. It featured live music with headliners Mobley and LP Giobbi as well as a disc jockey spinning pop hits over a slideshow of footage from the fast food chain’s 60-year history. Several hundred guests attended the event, including franchisees, Orange County dignitaries and social media influencers.

They were fed by half a dozen food trucks, many of which did their own take on Taco Bell food. Yeastie Boys served a tribute to Mexican pizza, Taco Bell’s current craze, on half a bagel, while Pablito’s Tacos handed out foil-wrapped burritos made with chili rellano, Taco Bell meat and of a mixture of its own sauces and Taco Bell.

Introducing a resolution proclaiming June “Live Mas Day,” Orange County Fifth District Supervisor Lisa Bartlett described Taco Bell founder Glen Bell as having introduced tacos to a world of hamburgers in 1962.

Taco Bell now serves 1.1. billion customers with nearly 8,000 restaurants in 32 countries, according to a press release.

In his opening remarks, CEO Mark King called the achievement incredible.

Taco Bell’s actual birthday was March 21. It’s the day Bell opened Numero Uno at 7126 Firestone Blvd., Downey. Although Taco Bell closed its restaurant there in 1986, the structure survived. In 2015, Taco Bell moved it to its Irvine headquarters to save it from being demolished. It has been stored there ever since and has been “gently restored with the essence of the building intact,” the press release said.

Leading a champagne toast on the anniversary, COO Mike Grams said Numero Uno would once again be moved and “integrated into a new restaurant design” somewhere in California.

“Numero Uno will live on and be part of our permanent future at Taco Bell,” he said.

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